Delta Air Lines - Campaign Strategy

As Gen Z becomes a prime target for travel brands, my work explores their habits and perceptions to develop a campaign strategy that speaks directly to them as consumers.

project details

My Role

Design & Marketing Intern

Tools

Qualtrics, Figma

Timeline

2 Months (2025)

Special Thanks To

Background

As Gen Z enters adulthood, earning their loyalty has become a growing priority for Delta Air Lines. During my internship, I spent two months interviewing and researching travel preferences and brand alignment to develop creative campaign strategy targeting them and future generations.

Information is blurred due to confidentiality

Please email me for access to my final presentation.

Kind words from my manager

"From the outset, Daniel proved to be an exceptionally fast learner and excellent problem solver. Whether working independently or collaborating in both small and large group settings, he approaches challenges with clarity, adaptability, and a positive attitude. He has a natural ability to contribute meaningfully in team environments, while also taking ownership of his individual work.


What stood out most to me was Daniel’s ability to handle complex and demanding assignments with both thoroughness and a sense of levity. He brings an energy that makes him not only a highly effective designer, but also a joy to work with. His work ethic, combined with his creativity and strategic mindset, makes him a truly valuable asset."

Rachael ryan - manager & art director

Moving forward

I left Delta with a lot of excitement for the future. Committed to asking the tough questions, trusting my instincts, and diving fully into my work. Most importantly, I leave with many coffee chats and new connections that I hold close. To my team, thank you for bopping around New York & Amsterdam with me and I can't thank you enough for taking me in as your own.

© All rights reserved – Daniel Lee 2026

© All rights reserved – Daniel Lee 2026

© All rights reserved – Daniel Lee 2026

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