Lemonade Co.
Lemonade Co is a sustainable lemonade brand that makes conscious decisions to create flavorful drinks and being good for the planet.
The project follows the brand's mission and guidelines for using its imagery.
Additional Credits
Role
Designer (Solo)
Advisor
Courtney Garvin
Year
Project Length
8 Weeks
Background & Strategy: Sustainable beverage brands, despite prioritizing eco-friendly aspects, often overlook their primary consumers—children. By infusing vibrant designs and playful flavors that excite kids, these brands can merge sustainability with appealing, kid-centric branding.
This approach resonates with both young consumers and eco-conscious adults, promoting eco-friendly practices like recycling in the beverage industry.
